I read this book at a rather good time in my business growth because I was moving into a new field in my hair blogging.
The premise of the books is that the old business logic involves fighting for the same customers, the red ocean, whereas great success lies in going into uncharted territories, the blue ocean.
When a business is pursuing a blue ocean strategy there is no competition because they themselves are defining the rules of the game.
The book solidified my belief that I needed to move out of strictly blogging about curly hair into something different and it was around this time I structured my series of courses on How To Make Your Own DIY Hair Care Products and later decided to teach people How To Create & Grow A Beauty Business.
I didn't make notes as I read the book; I preferred to just let the knowledge wash over me, For a more detailed review check out Joe Grant's blog entry:
Book Review By Joe Grant
Are you trying to compete within a narrowly defined market space? Is your organization focused on trying to beat the competition? Have you made competition your organization's primary benchmark for strategy? Are you trying to exploit existing demand? If you answered yes to any of these questions, you're probably in red ocean territory. Authors Kim and Mauborgne use the red ocean metaphor to describe an overcrowded market space of competitors all fighting for the same piece of the pie. Blue ocean strategy is when an organization breaks away from the conventional approach to facilitate the creation of new uncontested market space thereby making competition irrelevant. READ MORE
"Beauty" includes a WIDE range of products from the not so obvious non-perishable foods and crafts to the more obvious hair, makeup, fashion, health & fitness.
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