An interesting read. I purchased this book after seeing his YouTube interview with Marie Forleo. Jonah Berger talks about how things that go viral abide by some or all the below STEPPS.
He's a fairly young guy, early 30s (32/33), but is doing extremely well. Being a lecturer doesn't hurt either as I assume he got his adoring students to review his book on Amazon thereby achieving over 200 reviews in a very short time-frame. I wish him every success.
Social currency: we share things that make us look good
Triggers: we share things because a memory has been triggered at an appropriate time
Emotion: we share things that make us laugh, feel happy or very concerned
Public: things that are built to show are built to grow, e.g. Movember
Practical value: we share news that can be used
Stories: we share good stories.
I totally feel inspired by Jonah Berger's CV (read it and weep!), the guy must be working around the clock!
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