An inspiring and practical read. I listened to most of this audiobook during a twelve-hour drive from Harare, Zimbabwe to Blantyre, Malawi.
Daniel Priestley talks about how we all have an empire building brain, however, the empire brain can be shut down if the lower parts of the brain (reptile or monkey) are over stimulated. The reptile sees resources as very scarce so it's extremely selfish, guarded and doesn't want to share; it only sees what is there; it's very low in imagination. The monkey is good at repetitive work but is very easily distracted. The empire builder is empathic, creative, strategic, resourceful.
As one of his 10 challenges, he recommends walking around with GBP1,000 in cash at all times to adjust your views on what is a lot of money, to learn a degree of self-control and I suppose to discover other fears and emotions that go with carrying what most of us would consider to be a fairly hefty, even unsafe, amount of cash.
Take two people you want to get to know better out to lunch every week.
Cut news out. Keep a journal.
Always have 5 people on your team:
- A visionary
- A sales person
- A graphics person
- A Swiss Army knife (i.e. a jack of all trades)
- A mentor
Lean in! i.e. go for it, network aggressively, seek opportunities, visualise and believe in the vision!
Formula for success: luck, reputation and vitality
Ascending Transaction Model - ATM:
- Products for prospects
- Core products
- Logical next steps (charge a few thousand for these)
- You get what you pitch for and you are always pitching
- Influence comes from output NOT confidence
- Income follows assets (this has been ringing in my head almost daily since I read the book)
- Get known by the success of your clients
- You're in partnership with everyone that touches your business
- Ideas are worthless - implementation is everything
- Being imaginative is NOT being creative
I recommend you read this book for practical steps that will push your vision/business forward; here are links to its Amazon.com and Amazon.co.uk page respectively:
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