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The Money Spot™ Model: 
How To Build A 6-Figure Product Business from Home

Want to live a super flexible life with both lots of time and money? Then growing a business is the right path for you! 

In my newly designed course The Money Spot™ Program I provide you with strategies for starting and growing a 6-figure beauty business without the hassle of making costly mistakes along the way. 

Beauty includes hair, makeup, fashion, all crafts, health, fitness and non-perishable food.

About The Program (background)

How It Works

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Download The Brochure Now
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The Money Spot™ Program is the most extensive step-by-step framework for building a beauty business from the comfort of your home. Every module comes with video and written material allowing you to learn the way you enjoy to learn.
 
The course teaches a lot about using third-party services so that as your business grows it does not take over your life; you will make more money and still get to spend a lot of time with your friends & family. 


The Money Spot™ program is 12 months. With help from freelancers you could implement everything within 3 months.

The framework is easy-to-follow. It will help you to build a brand and business in such a way that you hit six-figure annual income much more quickly.
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Course Structure

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Full Program In One Payment

  • 12 month program with video and written content (you can finish faster if you like, you receive all the materials upfront)
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Course Content

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Many beauty businesses owners struggle to achieve rapid growth because they focus too much on the wrong thing: the product!

The Money Spot is a 3-part framework that teaches how branding, marketing and distribution can be improved so that your business makes as much revenue as it can, as fast as possible without stress and hassle. 

A mediocre product will make far more revenue than your superior product if it has these 3-elements right, fact.

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Testimonials

“I'm still on "Cloud 9" about my phenomenal experience this past weekend with the Money Spot Workshop.  As a result, my life has truly changed and I feel empowered to make my business venture not a fantasy but a reality.” Founder of PureAndNaturalSolutions.com
“There is no one else offering a course like this” Natasha Pile
“Each category was fully detailed and explained thoroughly.” Janece Robinson, Founder of Luv Your Look Products and Cosmetics
Read reviews of my book, Build A Booming Business

Course Curriculum - What You Will Learn

Module 1 (Product)

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How To Bring A Product To Market
  • Your 5 alternatives for selling products
  • What factors influence which method you choose?

Module 2 (Product)

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The Real Costs Involved In Running A Business
  • Expected cost of launching a product line
  • How much should you expect to spend each month on running your business,
    • e.g. cost of accounting, email management, website maintenance, graphics, etc. 

Module 3 (Product)

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Contract Manufacturing
  • What are contract manufacturers?
  • How does contract manufacturing help your business grow?
  • Where can you find a good contract manufacturer?
  • What questions should you ask a contract manufacturer before hiring them?
  • When should you expect to pay a contract manufacturer for development?

Module 4 (Product)

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Requests for Proposal (RFPs)
  • What is an RFP?
  • How do you write one?
  • When do you write one?

Module 5 (Product)

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Product Sourcing
  • In what ways can you source suppliers?
  • How can you use eBay to find a manufacturer?
  • How can you source suppliers from China?
  • How can you ensure you get a high quality product from China?
  • What products should you avoid getting made in China?
  • How and when do suppliers expect to be paid?

Module 6 (Product)

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Product Pricing
  • Understanding the retail chain
  • Limitations of different intermediaries
  • Margin vs. mark-up
  • How to price your product
  • Wholesale price vs. retail price
  • Cost-plus pricing vs. market-oriented pricing
  • How to slash costs & hence price 
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Module 7 (Branding)

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Branding Basics - Logo
  • What makes a good logo?
  • What types of logo can you have?
  • How much should you pay for a logo?
  • Is it bad to change a logo?
  • What questions should you ask before commissioning a logo?
  • Where can you get a logo designed?
  • Do you have to trademark a logo?

Module 8 (Branding)

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Branding Basics - Tone
  • What is a corporate tone?
  • What sort of tone will win you fans in the beauty business?

Module 9 (Branding)

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Branding Basics - Slogan
  • Why do you need a corporate slogan?
  • 7 Rules for writing a killer slogan
  • How to come up with a fabulous slogan

Module 10 (Branding)

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Advanced Branding Concepts - Color
  • The golden rules for choosing brand colors
  • What do different colors say to your fans?
  • Color negatives!
  • How to use color to convert more website customers

Module 11 (Branding)

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Advanced Branding Concepts - Pattern
  • What is a brand pattern?
  • What makes a good brand pattern?
  • How can you get a brand pattern made?
  • How long does it take to get a brand pattern made?
  • How to make your own brand designs
  • Where should you use a brand pattern?
  • What are the long-run benefits of having a brand pattern?

Module 12 (Branding)

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Advanced Branding Concepts - Scent
  • What is a brand scent?
  • Why is a brand scent essential
  • When should you use your brand scent?
  • How do you get a brand scent made?

Module 13 (Branding)

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Advanced Branding Concepts - Tune
  • What is a brand tune?
  • How can you make your own tune?
  • How can you get a tune made for you?
  • When and where should you use your tune?
  • The 3 golden rules of choosing a tune

Module 14 (Branding)

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Advanced Branding Concepts - Consistency
  • What is brand consistency?
  • Why is it important?
  • How do fans and prospects get exposed to your brand?
  • 7 long run benefit of brand consistency?
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Module 15 (Marketing)

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Blogging Essentials
  • Why should you blog?
  • How is blogging better than sharing pictures and videos?
  • How many blogs should you write each week?
  • How can you get blogs posts written for you? (Paid/free)
  • How to plan your blog schedule
  • How to write a killer blog title

Module 16 (Marketing)

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Email List Accelerator Tips
  • 11 Email list building boosting tips
  • How to choose which email software to use
  • How much does it cost to run an email list?
  • How often should you email your list?
  • 5 Tips for reducing unsubscription rates

Module 17 (Marketing)

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Getting Articles into Newspapers and Magazines
  • Why bother writing for a magazine or newspapers?
  • How can you go about getting your own column?

Module 18 (Marketing)

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Podcasting Power
  • What is podcasting?
  • What software can you use for podcasting?
  • How effective is podcasting?
  • How often should you podcast?

Module 19 (Marketing)

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Video Engagement
  • Why is it essential to have videos on YouTube?
  • What equipment do you need for making videos?
  • What is the single most important thing in shooting videos?
  • Which video editing software is best?
  • How long does it take to edit a video?
  • How many videos do you need to be effective?
  • 19-part plan for tackling "stage fright"
  • How to brand your YouTube channel for findability and engagement 

Module 20 (Marketing)

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Content Creation Strategies
  • What are the different types of content you can create?
  • What type of content is most likely to go viral?
  • What type of content gets you good SEO ranking?
  • How can you get content created for you?

Module 21 (Marketing)

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Content Syndication Strategies?
  • The best way to inform the world of new blogs & vlogs?
  • What is the most efficient way for getting content out?
  • What are the different tools for syndicating content?
  • Should you get someone to do your social media marketing for you?

Module 22 (Marketing)

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Social Networking Strategies
  • Which social networks should you focus on for the best engagement?
  • How much time should you spend on social networking?
  • How Should Your Strategies Change Over Time

Module 23 (Marketing)

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Conversion Strategies
  • How to maximize conversions to your email list
  • 27 Ways to increase conversion from leads to sales

Module 24 (Marketing)

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Trade-shows & Business Expos
  • What is the benefit of trade shows?
  • Wholesale Tradeshows Defined
  • Showrooms Defined
  • Expos Defined
  • Beauty Expos in the US
  • Beauty Expos in the UK
  • Other Beauty Expos
  • Hair Specific Expos
  • Beauty Expos Summary
  • How much do different trade shows cost?
  • Which trade shows should be on your radar?
  • Do you lose out by not attending trade shows? 
  • How many trade shows should you aim to attend each year?

Module 25 (Marketing)

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Product Launches
  • What is a product launch?
  • Why should you do a product launch?
  • 51-step product launch strategy

Module 26 (Marketing)

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Product Catalogs
  • What is a product catalog?
  • What information should you include in a product catalog?
  • PDF or physical catalog? Where should you place it?
  • Possible funding solutions for catalogs
  • How to add a viral element to catalogs

Module 27 (Marketing)

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The Power of Partnerships
  • Who can you partner with?
  • How can you make partnering with you look attractive?

Module 28 (Marketing)

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Paid-for-Advertising
  • What are the different forms of paid-for advertising you could use?
  • Which paid-for advertising strategies are cheapest?
  • How do email ads work? What do they cost?
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Module 29 (Distribution)

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Fulfillment: Local vs. International
  • What is fulfillment?
  • What does fulfillment cost?
  • Why would you use fulfillment?
  • Where are fulfillment houses available?

Module 30 (Distribution)

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Selling on Amazon
  • How much does it cost to sell on Amazon?
  • Key Benefits of Using Amazon Fulfillment
  • How much does Amazon fulfillment cost?
  • Amazon rules you must not break!

Module 31 (Distribution)

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Selling on eBay
  • How much does it cost to sell on eBay as a business?
  • eBay.com fees for listing and selling
  • eBay.co.uk fees
  • How does eBay fulfillment work?

Module 32 (Distribution)

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Barcodes
  • Why do you need barcodes?
  • What are Amazon barcodes
  • A $10,000 mistake!
  • Where do you buy barcodes?

Module 33 (Distribution)

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Bundling
  • What is bundling?
  • How should you bundle your products?
  • Why should you bundle your products?
  • How does bundling make AND save money?

Module 34 (Distribution)

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Increasing Wholesale Sales
  • What pricing do wholesale buyers expect?
  • What are the different types of wholesale?
  • How to make effective cold calls to wholesalers
  • What incentives can you use to boost wholesale sales?
  • What can you do to get paid on time?

Module 35 (Distribution)

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Retail Incentives 
  • What incentives can you use to boost retail sales?
  • What do you need to get into retail stores?
  • Why might you want to avoid large supermarkets?

Module 36 (Distribution)

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Wholesale Sales Reps
  • What are wholesale sales reps?
  • What do sales reps actually do?
  • How much should you expect to pay a wholesale sales rep?
  • What should you ask a sales rep before you hire?
  • Where do you find them?
  • Where can you get a contract template for hiring wholesale sales reps?
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Module 37

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9 Success Implementation Tips

Despite all the helpful information above, some people are still likely to fail! This is because there are some social influences that will act to keep you down.

In this module, we work through those stumbling blocks. By knowing and seeing the obstacle in your path, you will be better able to avoid it.
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Bonus Materials

Bonus 1
  • Execution and planning calendar (related to Program Intro)

Bonus 2
  • RFP Template (related to module 4)

Bonus 3
  • Video Tutorial: Embedding Sign-up Forms to Your Website (related to module 16)

Bonus 4
  • Template Letter: Request A Column in a Magazine or Newspaper (related to module 17)

Bonus 5
  • Video Tutorial: How to Create and Upload a Video to YouTube (related to module 19)

Bonus 6
  • Excel Template for Blog & Vlog Syndication
  • Video Tutorial:  Post A Month of Tweets in 10 Minutes
    (related to module 21)

Bonus 7
  • Video Tutorial: Facebook Marketing Techniques You Have To Know (related to module 28)
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Will This Course Benefit You?

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  • If you want to launch a product business there is a lot you need to know. 
  • The program will cut your learning curve from two or three years (which is how much time it has taken me to amass the knowledge) to a single weekend. Importantly, it will save you from making very costly mistakes! 
  • The program will cut your learning curve from two or three years (which is how much time it has taken me to amass the knowledge) to a single weekend. Importantly, it will save you from making very costly mistakes! 

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Ready to supercharge your business idea?

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Quick question? contact me here

About Heather Katsonga-Woodward - Program Creator

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Heather Katsonga-Woodward is the founder of NenoNatural.com. She is a kinky and curly hair blogger and business success coach. She specializes in growing home-based beauty businesses to a 6-figure level as fast as possible.
 
Her own business grew from nothing to 300,000 Facebook fans and close to 30,000 email subscribers in 18 months by designing and implementing her own framework that she now calls “The Money Spot™.”
 
Following the successful implementation of her framework on her own business, Heather decided to share it with other ambitious women by launching her program, The Money Spot™ Model: How to Start & Grow a 6-Figure Hair, Makeup, Fashion or Craft Business.
 
Previously, Heather was an investment banker at Goldman Sachs and HSBC. She resigned from the banking industry in 2012 to pursue her business interests full-time and to enjoy a more flexible lifestyle while she started a family. Heather now works in economic regulation and lives in Birmingham with her husband, Harry and their two children. In her spare time she blogs about personal finance.

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