Free Marketing: 101 Low and No-Cost Ways to Grow Your Business, Online and Off by Jim Cockrum
A very good book. The only reason it gets a 4/5 is that I knew most of the tips already, however, if you're new to marketing, you'll find it more than useful. A few of my notes:
Have a community page, e.g. on Facebook or on your own website. The effectiveness of that community page depends on:
There were tonnes of tips, I can't repeat them all but these few should be enough to get you going.
By Heather Katsonga-Woodward
Time allowing, I love to read. If I read anything interesting, I will blog about it here.