Rating: 3.5 / 5
For the most part I found this book a little disappointing because it was overly focused on big businesses (fortune 500) as well as what I would call traditional models of creating a brand.
The book was a compilation of thoughts from a range of authors. My notes included:
Reasons People Buy Products:
If you don’t have a brand you have no way to create mass consumer loyalty.
There are low levels of trust in large companies but high levels of trust in specific brands.
Customer spend, customer retention and customer willingness to recommend a product are correlated with the strength of the relationship between the customer and the brand.
Relationship Strength with a customer grows if you:
Ultimately, consistency leads to trust.
I did finish the book so it was worth finishing but to be honest I didn’t learn as much from it as I had hoped.
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By Heather Katsonga-Woodward
Time allowing, I love to read. If I read anything interesting, I will blog about it here.