How We Decide by Jonah Lehrer - BOOK REVIEW

Rating: 3/5

I read this book so long ago that I don’t recall what it was about. As it happens, in early 2013 the book was pulled from bookshelves because Jonah Lehrer had made up some of the content – naughty boy!

I still have access to it because I bought the audiobook in February 2013 just before it was pulled.

The overall premise of the book was to provide a foundation for making good decisions. For instance:

·  Sometimes a complex decision is solved best by going on instinct
·  A simple problem may require more analysis

What happens is that most people spend too much time analyzing seemingly complex issues when that level of analysis is not necessarily needed and too little time analyzing the seemingly simple.

However, as a disgraced author who’s been found to be making things up in his book he’s lost a lot of authority and credibility for future books. Tut tut.

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