Inbound Marketing - Get Found Using Google, Social Media & Blogs by Brian Halligan and Dharmesh Shah
If I was right at the beginning of my online marketing career I would probably have given this book a 5/5 rating, however, as it happens, I already knew a lot of the content.
My main takeway from the book that I implemented immediately was to remove all comment moderation to encourage people to make comments and engage with my content. It was a great tip.
At the time I read this book I had blocked comments on some of my YouTube videos to get people to come to my website but this was not working so I abandoned that strategy.
The book is kind of self-promotional. I believe the authors are invested in a few of the tools they kept promoting. Websites I noted to check out include:101 Free Marketing by Jim Cockrum first and then this book.
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By Heather Katsonga-Woodward
Time allowing, I love to read. If I read anything interesting, I will blog about it here.